If you are an employer, you may often need to handle personal data in performing certain human resource management activities, such as recruitment and management of former and current employees’ personal data. Hence, you should observe the Personal Data (Privacy) Ordinance (Cap. 486) (the “PDPO”) as you are liable to protect the personal data of … Read more
When users visit a website, that website downloads and collects pieces of data known as “cookies”. Cookies can help with marketing via tracking individuals’ behaviour once they leave the website. Information like user’s identity, webpages visited, language and/or display preference, transactions performed and items purchased are often collected and recorded. Cookies also help to track … Read more
According to the New Guidance on Direct Marketing, under the Ordinance, “direct marketing” does not include unsolicited business electronic messages that are sent to email addresses, telephones or fax machines without addressing to specific persons by their names and person-to-person calls that are made to phone numbers generated randomly. This is usually referred to as … Read more
The Personal Data (Privacy) Ordinance (Cap. 486) strictly regulates the provision of personal data to third parties for use in direct marketing, including the sale of personal data. When you, as a data user, wish to provide personal data to third parties for use in direct marketing, you must inform the customers in writing: that … Read more
Direct marketing is a common business practice. Businesses and companies often promote their goods and services directly by contacting existing customers or targeting potential customers via email, phone calls and so on. In Hong Kong, direct marketing is regulated by the Personal Data (Privacy) Ordinance (Cap. 486) (the “PDPO”). As a business, you can use … Read more
When you conduct your own business, you will most likely need to keep a considerable amount of personal information in your files. These can be names, credit card details and other account data that can identify your employees or customers. As this information is often used for meeting payroll, filling orders or performing any other … Read more
First and foremost, your Return/Refund Policy should govern the situations in which you must legally accept a return or refund request made by a customer for goods. When can a customer reject the goods? A customer is entitled to reject the goods with a full refund, i.e. get their money back, if any of the … Read more
In setting up and maintaining your website, you have likely wondered whether, and how often, you need to update your website’s policies and legal pages. Below, we discuss the need for updating in relation to the seven main policies and legal pages, namely Privacy Policy, Cookie Policy, Terms and Conditions, Delivery/Shipping Policy, Return/Refund Policy, Disclaimers, … Read more
While researching how to start up your own website, you are more likely than not to have encountered the following expressions: “Terms and Conditions”, “Terms of Use”, and “Terms of Service”. So, what exactly is the difference between them and can you truly use them interchangeably? In fact, there is no difference in function between … Read more
On your website, there are certain policies and legal pages that you should have. For more information on website policies and legal pages, please see FAQ on “Which policies or legal pages should my e-commerce website have?” Among these policies and legal pages are Privacy Policy and Cookie Policy, both of which are often easily … Read more